“It’s a toxic show with horrible hosts.” That’s the word from Joe Barron, executive vice president in charge of programming at DirecTV.

The company, which has been trying tr re-brand itself with the rise of streaming services, believes this is the best way to keep a solid, happy customer base.

‘Look at Fox News,” said Barron, “while the cable industry in general begins its death throes, this one network has managed to keep its audience and even grow.”

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